Paul J. ZAK
High-Impact Scientist, Author, Public Speaker.
Paul has been on a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.
“Paul Zak keeps coming up with amazing insights that enhance our humanity. In this book he shows us a path toward a happy, meaningful life. Learn to live each day with love, compassion, and courage. Learn to follow a life of virtue and joy.”
—DR. JOHN GOTTMAN, AUTHOR OF FIGHT RIGHT
“Paul Zak is a master distiller who offers a highly concentrated prescription for happiness. Take two drops and feel happier in the morning!”
—NEIL PASRICHA, AUTHOR OF THE BOOK OF AWESOME: SNOW DAYS, BAKERY AIR, FINDING MONEY IN YOUR POCKET, AND OTHER SIMPLE, BRILLIANT THINGS
“Amid a sea of books promising routes to happiness, The Little Book of Happiness actually delivers. With his deep knowledge of the human brain, backed by decades of scholarly research, Zak provides the reader the conceptual tools—and the app to go with it—to travel on a successful route to that destination we all seek, true happiness.”
—DR. ROB KURZBAN, AUTHOR OF WHY EVERYONE (ELSE) IS A HYPOCRIT
Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has helped start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing