Immersion Neuroscience

20 Years of Peer-Reviewed Research

Dr. Zak founded the first Neuroscience as a Service (NaaS) company Immersion Neuroscience. The Immersion platform empowers anyone to measure what the brain values second-by-second in real-time any place people are doing interesting things. Immersion’s clients use the platform to assess and improve marketing, customer experiences, employee performance, training, education, and emotional health.